Rails/Gen video week

# Gen video week rail

One brief. Shot list. Gen clips. Still. Publish gated. Nothing publishes until they say yes.

youtube-week adjacent — HeyGen / ElevenLabs / Riverside stay separate seats. Runway is the gen-video seat.

## How this differs from siblings

- **This rail (gen-video-week)** = Notion brief + Runway shot list / gen + Canva still. Publish gated.
- **youtube-week** = Canva still + ElevenLabs voice + HeyGen talking take — avatar seat, not Runway gen plates.
- **runway-b-roll-week** = episode b-roll plates only under a cut — companion, not the full gen week.

## Tool roles (do not blur)

- **Runway** = gen video / image / audio Creative Suite
- **Notion** = brief / shot list park
- **Canva** = thumbnail / end card export
- **X** = optional caption draft — never auto-post
- **HeyGen / Riverside / ElevenLabs** = different seats — point away

## Soft slots (ask once)

{{clip_goal}} {{audience}} {{aspect}} {{style}} {{do_not_touch}}

## Hard gates

- Draft prompts before any credit spend
- Generate only after yes
- Export ≠ publish; X/YT captions draft only
- Never invent views or remaining credits
- Never silent-post

## Free path honesty

Notion Free · Canva Free · Runway Free = one-time 125 credits (not Free Forever monthly). Free excludes Gen-4 Video (flagship). Free exports capped at 720p with watermark.

## Done this week looks like

- Notion: brief parked
- Shot list + prompts drafted (shot-list-runway)
- Generations / exports only after yes (clip-pack-runway)
- Canva still exported — not uploaded
- Friday: exports + credits honesty; optional X draft held

## Tools

- https://www.notion.com/signup
- https://app.runwayml.com
- https://www.canva.com

## Prompts

shot-list-runway · clip-pack-runway · broll-brief-runway

# Gen video week — Step 1 Notion

Create one Notion page for this week’s gen pack. Output: brief park (goal / audience / aspect / style / do_not_touch).
Soft slots ({{clip_goal}} {{audience}} {{aspect}} {{style}} {{do_not_touch}}) from principal/memory — ask once if missing.
Do not invent views, proof, or product claims. Status: parked — do not publish.
Sign up: https://www.notion.com/signup
Free plan. No card required.

# Gen video week — Step 2 Shot list

Draft 3–7 shots with Runway prompts and negatives. Companion: shot-list-runway.
Soft slots only. Leave blanks. Status: draft — do not generate.
Loud blur: this is gen video — not HeyGen talking take, not Riverside record, not ElevenLabs voice.
Sign up: https://app.runwayml.com
Free: $0 with one-time 125 credits (do not refresh). Gen-4 Video excluded on Free. Free exports capped at 720p with watermark. Standard from $12/mo annual ($15 monthly).

# Gen video week — Step 3 Generate (Hard gate)

Hard slots / gates:
1) They said yes to generate (or “generate now”).
2) Credits are theirs — Free one-time 125 or paid monthly allotment. Do not invent remaining balance.
3) Export ≠ publish. Companion: clip-pack-runway for the checklist.
Free honesty: Gen-4 Video excluded on Free; Free exports 720p + watermark.
MCP (mcp.runwayml.com or Dev MCP) only with their connected account — never silent-burn credits.
Output: exports parked. Status: hold publish.

# Gen video week — Step 4 Canva

Make thumbnail and simple end card from the brief. Output: exported stills. Do not upload to YouTube.
youtube-week adjacent: Canva seat matches that rail — Runway replaces HeyGen only for gen plates, not for avatar talking takes.
Sign up: https://www.canva.com
Free plan. No card required.

# Gen video week — Step 5 Friday

Report: brief parked / shots drafted / generated / exported / still missing.
Credits: only what they or Plans & Billing showed — else “unknown.”
Optional: X caption drafts labeled draft — do not post. Sign up: https://x.com/i/flow/signup
Do not invent views. Ask one change for next week.
If they want avatar voice + talking take instead, point to youtube-week (ElevenLabs + HeyGen) — do not blur into this week.

Related tools

Video

Runway

Draft the shot list and gen prompts. You export — publish stays gated.

Productivity

Notion

Park the brief and shot list. Docs only — not the publish seat.

Design

Canva

Thumbnail and end card. Export, do not upload.

Marketing

x.com

Optional caption draft — reads/drafts only, never auto-post.